{"id":149,"date":"2022-03-17T15:07:59","date_gmt":"2022-03-17T15:07:59","guid":{"rendered":"https:\/\/populationmatters.org\/?page_id=149"},"modified":"2025-09-22T16:34:57","modified_gmt":"2025-09-22T15:34:57","slug":"what-we-want","status":"publish","type":"page","link":"https:\/\/populationmatters.org\/what-we-want\/","title":{"rendered":"Our Mission"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull curved-bottom\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1701\" class=\"wp-block-cover__image-background wp-image-16493 size-full\" alt=\"\" src=\"https:\/\/populationmatters.org\/wp-content\/uploads\/2025\/07\/urban-vintage-78A265wPiO4-unsplash-scaled.jpg\" style=\"object-position:53% 80%\" data-object-fit=\"cover\" data-object-position=\"53% 80%\" srcset=\"https:\/\/populationmatters.org\/wp-content\/uploads\/2025\/07\/urban-vintage-78A265wPiO4-unsplash-scaled.jpg 2560w, https:\/\/populationmatters.org\/wp-content\/uploads\/2025\/07\/urban-vintage-78A265wPiO4-unsplash-300x199.jpg 300w, https:\/\/populationmatters.org\/wp-content\/uploads\/2025\/07\/urban-vintage-78A265wPiO4-unsplash-1024x680.jpg 1024w, https:\/\/populationmatters.org\/wp-content\/uploads\/2025\/07\/urban-vintage-78A265wPiO4-unsplash-768x510.jpg 768w, https:\/\/populationmatters.org\/wp-content\/uploads\/2025\/07\/urban-vintage-78A265wPiO4-unsplash-1536x1020.jpg 1536w, https:\/\/populationmatters.org\/wp-content\/uploads\/2025\/07\/urban-vintage-78A265wPiO4-unsplash-2048x1360.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#767058\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><h1 class=\"has-text-align-center wp-block-post-title\">Our Mission<\/h1><\/div><\/div>\n\n\n\n<p class=\"lead\">Our vision is a world in which humanity lives fairly and sustainably with nature and each other.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"we-promote-human-rights\">OUR MISSION<\/h3>\n\n\n\n<p>Population Matters works to confront one of the world\u2019s most urgent yet overlooked challenges: the impact of human population growth on environmental destruction. <\/p>\n\n\n\n<p> We work to tackle the causes and effects of population growth and unsustainable resource consumption to build a fairer, more sustainable world for everyone.\u202fWe inspire, engage, and promote solutions that improve the lives of individuals while protecting our planet.\u202fWe deliver our mission through collaborative partnerships, that enable individuals, organisations, and policymakers, to integrate population considerations into their work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">HOW WE WORK<\/h2>\n\n\n\n<p>Through evidence-based research and data-driven advocacy we highlight both the challenges, and we uncover solutions rooted in facts, ethics, and respect for human rights. Our analysis investigates the causes and effects of population growth &#8211; which are often rooted in inequality &#8211; and the consequences of unsustainable resource consumption on people, wildlife, and the planet. Through our evidence-based research and global insights, we build awareness and enhance the capacity of our partners, policymakers, and decision-makers to tackle the impact of human population growth on wildlife and environmental destruction.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">THE SOLUTIONS<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promote education: studies highlight that investing in comprehensive sexual education is a key ingredient to reducing early and unintended pregnancy.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure access: emphasise the need for universal access to reproductive health services, including contraception and maternal healthcare.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Champion gender equality: Implement policies that promote gender equality and equity, enabling women to make autonomous decisions about their sexual and reproductive health and rights.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-light-blue-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-center has-black-color has-text-color\">Population and women&#8217;s EMPOWERMENT in kenya<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Population and women&#039;s empowerment in Kenya\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ga0ub9o-ncs?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/populationmatters.org\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Dandelion Africa Founder Wendo Aszed explains why rapid population growth is a key challenge in Kenya and why investment in women&#8217;s sexual and reproductive health and rights is so important.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Population Matters has supported Dandelion Africa through our&nbsp;<a href=\"https:\/\/populationmatters.org\/empower-to-plan\" target=\"_blank\" rel=\"noreferrer noopener\">Empower to Plan<\/a>&nbsp;programme.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-popmat-grid grid grid-3\">\n\t\t<div class=\"wp-block-popmat-post-teaser\">\n\t\t\t<a href=\"https:\/\/populationmatters.org\/about-us\/\">\n\t\t\t\t<h3>what we do<\/h3>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"288\" src=\"https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/08\/SDGs-banner-768x288.jpg\" class=\"wp-image-2357\" srcset=\"https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/08\/SDGs-banner-768x288.jpg 768w, https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/08\/SDGs-banner-300x113.jpg 300w, https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/08\/SDGs-banner-1024x384.jpg 1024w, https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/08\/SDGs-banner-1536x576.jpg 1536w, https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/08\/SDGs-banner.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/img>\n\t\t\t\t<p>Population Matters campaigns for positive, empowering action to ensure a sustainable population in the future, to protect nature and improve people&#8217;s lives.<\/p>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\n\n\t\t<div class=\"wp-block-popmat-post-teaser\">\n\t\t\t<a href=\"https:\/\/populationmatters.org\/donate\/\">\n\t\t\t\t<h3>Donate<\/h3>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/09\/IMG_7209-768x512.jpg\" class=\"wp-image-4171\" srcset=\"https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/09\/IMG_7209-768x512.jpg 768w, https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/09\/IMG_7209-300x200.jpg 300w, https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/09\/IMG_7209-1024x683.jpg 1024w, https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/09\/IMG_7209-1536x1024.jpg 1536w, https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/09\/IMG_7209-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/img>\n\t\t\t\t<p>You can make a single donation, fundraise for us or leave us a lasting legacy with a gift in your will.<\/p>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\n\n\t\t<div class=\"wp-block-popmat-post-teaser\">\n\t\t\t<a href=\"https:\/\/populationmatters.org\/the-facts-numbers\/\">\n\t\t\t\t<h3>Population: the numbers<\/h3>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"288\" src=\"https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/08\/bigstock-Moscow-Russia-September-208762624_0-768x288.jpg\" class=\"wp-image-1736\" srcset=\"https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/08\/bigstock-Moscow-Russia-September-208762624_0-768x288.jpg 768w, https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/08\/bigstock-Moscow-Russia-September-208762624_0-300x113.jpg 300w, https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/08\/bigstock-Moscow-Russia-September-208762624_0-1024x384.jpg 1024w, https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/08\/bigstock-Moscow-Russia-September-208762624_0-1536x576.jpg 1536w, https:\/\/populationmatters.org\/wp-content\/uploads\/2022\/08\/bigstock-Moscow-Russia-September-208762624_0.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/img>\n\t\t\t\t<p>Global population is still rising by more than 80 million\u00a0a year &#8211; and is most likely to continue rising for the rest of this century unless we take action. Find out where the growth is happening and why.<\/p>\n\t\t\t<\/a>\n\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Our vision is a world in which humanity lives fairly and sustainably with nature and each other. On this page, we lay out our values and what we do.","protected":false},"author":4,"featured_media":16493,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-149","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our Mission - Population Matters<\/title>\n<meta name=\"description\" content=\"Our vision is a world in which humanity lives fairly and sustainably with nature and each other.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/populationmatters.org\/what-we-want\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Mission - Population Matters\" \/>\n<meta property=\"og:description\" content=\"Our vision is a world in which humanity lives fairly and sustainably with nature and each other.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/populationmatters.org\/what-we-want\/\" \/>\n<meta property=\"og:site_name\" content=\"Population Matters\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PopulationMatters\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T15:34:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/populationmatters.org\/wp-content\/uploads\/2025\/07\/urban-vintage-78A265wPiO4-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1701\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PopnMatters\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/populationmatters.org\/what-we-want\/\",\"url\":\"https:\/\/populationmatters.org\/what-we-want\/\",\"name\":\"Our Mission - 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